ICMN TV will produce Healthcare 2.0 content categorized into Primary Care, Specialty Care, and Video-On-Demand (VOD) networks. Primary Care programming narrowcasts to family medicine, general internal medicine, pediatrics, and Ob-Gyn type clinics, and feature the broadest preventative and chronic disease self management topics. Specialty Care channels display Health 2.0 content to cardiology, rheumatology, neurology, and oncology-type practices, with daily content divided 50% to specialty content and 50% to primary-care. VOD networks target HCP staff lounges with continuing education, evidence-based medicine, comparative effectiveness, and Health IT content. VOD channels also target hospital in-patients, aimed at pre-post procedure education, care transition, and reducing 30-day readmission rates.